Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 1
This is a single course unit.
Study load:
4 credits
Teaching staff: Goidts Christophe, Van den Bossche Jeremie, Van Hasselt Charlotte
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 104,00 hours
Learning outcomes (list)
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student applies the marketing mix to well-known brands and/or organizations
|
| The student applies various theoretical marketing models to an organization in a reasoned manner
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| The student will explain the basic concepts with respect to the P of Product (marketing mix) using their own examples from experiences
|
| The student will explain the basic concepts with respect to the P of Price, with their own relevant examples
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| The student will explain the basic concepts with regard to the P of Place, using their own examples
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| The student will explain the basic concepts with regard to the P of Promotion (marketing communication) using their own examples
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| The student outlines the structure of the marketing planning process
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| The student will explain and apply the basic concepts and theoretical models of the marketing planning process
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Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Knowledge and comprehension test during the examination series | 60,00 | |
| Eerste examenperiode | Skills assessment permanently during class weeks (Permanent evaluation) | 40,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 60,00 | |
| 2nd examination period | Skills assessment during the examination series | 40,00 | |