Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 1
This is a single course unit.
Study load:
4 credits
Teaching staff: Cornil Koen, De Beukelaer Alici, Jacobs Chloë, Pairon Leen
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 104,00 hours
Learning outcomes (list)
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student will explain in their own words the basic principles of social media marketing and advertising
|
| The student explains how companies can increase their online visibility
|
| The student is able to elaborate on the evolution of digital communication and illustrates this with trends and examples. |
| The student distributes digital content
|
The associate uses analytics in measuring and interpreting the impact of a message.
| The student will outline the workings of online acquisition and be able to interpret an SEO recommendation
|
| The student will describe the importance of personalization, trackability, traceability and conversion in social media
|
The associate is able to access a specific target group, both orally and in writing, using the appropriate Dutch terminology.
| The student responds appropriately on social media
|
The associate takes initiative with respect to permanent education and improvement of his/her performance and the functioning of the organisation.
| The student will keep up with new developments in the area of security and privacy on social media
|
Study material (list)
MandatoryEducational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Knowledge and comprehension test during the examination series | 50,00 | |
| Eerste examenperiode | Skills assessment permanently during class weeks (Permanent evaluation) | 50,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 50,00 | |
| 2nd examination period | Skills assessment during the examination series | 50,00 | |