Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 1
This is a single course unit.
Study load:
3 credits
Teaching staff: Goidts Christophe
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Learning outcomes (list)
The associate collects and registers data and presents them using the appropriate (digital) tools.
| The student calculates amounts in foreign currency
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| The student collects and interprets economic numerical data
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The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
| The student outlines the current economic situation in Belgium and the rest of the world
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The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student will describe and explain introductory economic concepts
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| The student applies general business principles in a global, economic context
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| The student analyzes and explains the cost and revenue structure of a business
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| The student will explain how pricing is established
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| The student estimates the economic impact of current events
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| The student makes connections between current events and the laws of microeconomics
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Study material (list)
MandatoryEducational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Knowledge and comprehension test during the examination series | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 100,00 | |