Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 1
This is a single course unit.
Study load:
3 credits
Teaching staff: Cornil Koen, Gemoets Ann, Goidts Christophe, Van Hasselt Charlotte
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Learning outcomes (list)
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student dissects the various objectives of marketing communications (focusing on knowledge, attitude, behavior)
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| The student will describe the difference between the concepts of target audience and communication target audience
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| The student will distinguish the different forms that are part of marketing communications
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| The student explains the difference between marketing and marketing communications
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| The student lists the elements necessary for a successful advertising message
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| The student will name the components of a marketing communications plan
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| The student distinguishes the different forms of store communication (both for the physical store and for the web shop)
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The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
| The student will infer the different goals and target audiences of advertising, public relations, direct marketing, and personal
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The associate takes initiative with respect to permanent education and improvement of his/her performance and the functioning of the organisation.
| The student will follow up on recent developments
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Study material (list)
MandatoryEducational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Knowledge and comprehension test during the examination series | 40,00 | |
| Eerste examenperiode | Skills assessment once during class weeks | 60,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 40,00 | |
| 2nd examination period | Skills assessment during the examination series | 60,00 | |