Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 1
This is a single course unit.
Study load:
3 credits
Teaching staff: Tiebos Ruud, Van de Venne Inge
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Learning outcomes (list)
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student will explain in their own words the various functions of mass media
|
| The student will explain the main tasks of a media agency
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The associate uses analytics in measuring and interpreting the impact of a message.
| The student interprets media figures
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| The student correctly interprets the concepts of reach, coverage, and cost with respect to advertising and promotions
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The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
| The student will name the social and technological developments with impact on the media market
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The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student will outline the media landscape (media companies and players surrounding these media companies)
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| The student will illustrate how media are controlled and managed
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| The student compares the different types of media based on their strengths and weaknesses
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| The student outlines media concentration in Belgium
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| The student will give an overview of the main actors in media planning
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| The student will explain how media space is commercialized
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Study material (list)
MandatoryEducational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Knowledge and comprehension test during the examination series | 70,00 | |
| Eerste examenperiode | Skills assessment permanently during class weeks (Permanent evaluation) | 30,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 70,00 | |
| 2nd examination period | Skills assessment during the examination series | 30,00 | |
Dagtraject
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Knowledge and comprehension test during the examination series | 75,00 | |
| Eerste examenperiode | Research Assignment | 25,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 75,00 | |
| 2nd examination period | Research Assignment | 25,00 | |