Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
This is a single course unit.
Study load:
4 credits
Teaching staff: Baccarne Jan, Hallam Lara, Wille Olivier
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 104,00 hours
Learning outcomes (list)
The associate uses the appropriate (software) tools and (online) applications to support the marketing and/or communication activities.
| The student uses software to create the output(s) of the communication campaign (Canva, InDesign, Photoshop, ...). |
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student composes a communication campaign using appropriate communication techniques. |
The associate collects and registers data and presents them using the appropriate (digital) tools.
| The student presents the output(s) of the client's communication campaign using the appropriate (digital) tools. |
The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
| The student devises with his/her/their team a creative communication campaign that responds to a problem of an external client. |
The associate shows initiative and works in a constructive manner when working in team. The associate communicates efficiently and with consideration for diversity.
| The student cooperates constructively in a team of fellow students. |
The associate assumes responsibility for the planning and organisation of his/her work.
| The student keeps to predetermined agreements and deadlines. |
| The student takes responsibility in carrying out his/her tasks in function of the communication campaign. |
The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student ensures that the communication campaign is aligned with the external client's business objectives. |
| The student ensures that the communication campaign takes into account the target group the external client wants to reach. |
The associate is able to access a specific target group, both orally and in writing, using the appropriate Dutch terminology.
| The student applies Dutch in the output(s) of the communication campaign of the client that is explained during the final presentation. |
The associate selects, adapts and develops appropriate visual and audiovisual content and develops simple platforms to disseminate the content.
| The student delivers one or more output(s) with appropriate (audio)visual content in function of the communication campaign. |
| The student tells a cross-media story for which he/she/they create (audio)visual content adapted to the platforms. |
Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Project assignment | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Project assignment | 100,00 | |