Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
This is a single course unit.
Study load:
4 credits
Teaching staff: Jacobs Chloë, Pairon Leen
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 104,00 hours
Learning outcomes (list)
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student builds a website with simple tools taking into account the main concerns of building a website.
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The associate is able to access a specific target group, both orally and in writing, using the appropriate Dutch terminology.
| The student responds appropriately on social media
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The associate takes initiative with respect to permanent education and improvement of his/her performance and the functioning of the organisation.
| The student will keep up with new developments in security and privacy in social media
|
The associate selects, adapts and develops appropriate visual and audiovisual content and develops simple platforms to disseminate the content.
| The student puts together a mood board based on a briefing
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| The student finds inspiration, thinks in a creative way and translates ideas into an image
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| The student creates digital content
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| The student distributes digital content
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Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Skills assessment permanently during class weeks (Permanent evaluation) | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Skills assessment during the examination series | 100,00 | |