Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
This is a single course unit.
Study load:
3 credits
Teaching staff: Hye Dirk
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Learning outcomes (list)
The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student names the different steps that need to be taken in crisis communication
|
| The student uses PR tools appropriately to achieve an imposed goal
|
| The student recognizes and distinguishes various manifestations of PR
|
| The student explains the importance of an organization's image and reputation
|
The associate verifies information, writes texts in Dutch and English and edits texts in Dutch.
| The student contributes elements to put together a press kit
|
| The student performs writing and editing of simple texts
|
Study material (list)
Mandatory Online Learning material on DigitapMandatory Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Knowledge and comprehension test during the examination series | 50,00 | |
| Eerste examenperiode | Skills assessment permanently during class weeks (Permanent evaluation) | 50,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 50,00 | Indien de student in de eerste examenperiode minstens een voldoende (minstens 10/20) behaalde voor dit deel, wordt hij voor dit deel in de tweede examenperiode vrijgesteld. De punten worden automatisch overgedragen naar de tweede examenperiode. |
| 2nd examination period | Skills assessment during the examination series | 50,00 | Indien de student in de eerste examenperiode minstens een voldoende (minstens 10/20) behaalde voor dit deel, wordt hij voor dit deel in de tweede examenperiode vrijgesteld. De punten worden automatisch overgedragen naar de tweede examenperiode. |