Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
This is a single course unit.
Study load:
3 credits
Teaching staff: Janssens Dennis
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Learning outcomes (list)
The associate uses the appropriate (software) tools and (online) applications to support the marketing and/or communication activities.
| The student chooses appropriate forms of publication
|
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student establishes the appropriate technical characteristics of particular media.
|
The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student follows up on an order from request to delivery
|
| The student applies the techniques and equipment used in the production process.
|
The associate selects, adapts and develops appropriate visual and audiovisual content and develops simple platforms to disseminate the content.
| The student uses a graphic design program to perform extensive adjustments on photo material
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| The student applies AI tools in the elaboration of communication material
|
Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Skills assessment permanently during class weeks (Permanent evaluation) | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Project assignment | 100,00 | |