Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
This is a single course unit.
Study load:
15 credits
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Teaching staff: Bauwens Joke, Boens Annelien, Bouts Patrick, Campo Catherine, Cornil Koen, Cuypers Maryse, De Beukelaer Alici, Debusscher Folker, Francken Mario, Gemoets Ann, Jacobs Chloë, Janssens Carlos, Janssens Dennis, Minnebo Johan, Mols Nadia, Niasse Marie, Pairon Leen, Van den Bossche Jeremie, Van den Wyngaert Vicky, Vandessel Jeroen, Van Hasselt Charlotte, Van Herck Sven, Willems Ann
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: not possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 390,00 hours
Learning outcomes (list)
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student applies the techniques to an integrated assignment from the field of work
|
The associate collects and registers data and presents them using the appropriate (digital) tools.
| The student readily makes connections between data
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| The student considers the consequences/consequences of using data
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| The student consults specialized media and other sources
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| The student manages information and data at the behest of the supervisor
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The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
| The student professionally communicates with the organization's relevant stakeholders (consumer, investor, community, employees & labor market, interest groups)
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| The student employs a problem-solving approach under the guidance of a supervisor
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The associate shows initiative and works in a constructive manner when working in team. The associate communicates efficiently and with consideration for diversity.
| The student collaborates constructively within the team and acts actively.
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| The student defends their professionally substantiated positions in a constructive manner
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| The student shares their professionally substantiated views in a constructive manner
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The associate assumes responsibility for the planning and organisation of his/her work.
| The student acts with care and punctuality
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| The student assumes responsibility coached by the workplace supervisor.
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The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student will develop ideas for the promotional campaigns
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| The student actively participates in seeking new ideas, ways, and alternatives to achieve the desired outcome
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| The student supports staff ( e.g. making presentation, collecting data,...)
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| The student supports the organization of small-scale communication and/or marketing events
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| The student will develop ideas as a function of a campaign
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| The student will collect content for the social media channels and/or the website
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| The student will keep the website up to date
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The associate is able to access a specific target group, both orally and in writing, using the appropriate Dutch terminology.
| The student writes texts, within a supplied format
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The associate takes initiative with respect to permanent education and improvement of his/her performance and the functioning of the organisation.
| The student maintains a self-critical attitude
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| The student will follow up on recent developments related to marketing and communication
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| The student handles feedback received constructively and translates it into appropriate actions.
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Educational organisation (list)
Evaluation (list)
Evaluation(s) for both exam chances, not reproducible in re-sit exam
| Moment | Form | % | Remark |
| Eerste examenperiode | Portfolio | 40,00 | |
| Eerste examenperiode | Practical assesment in a professional context | 50,00 | |
| Eerste examenperiode | Reflection assignment during the examination series | 10,00 | |