Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
This is a single course unit.
Study load:
4 credits
Teaching staff: Baccarne Jan, Bollaerts Bart
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 104,00 hours
Learning outcomes (list)
The associate uses the appropriate (software) tools and (online) applications to support the marketing and/or communication activities.
| The student uses the most appropriate software tool and/or online application to carry out the marketing activities. |
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student applies the appropriate marketing techniques in accordance with the requirements of the marketing activities to achieve specific marketing goals. |
The associate collects and registers data and presents them using the appropriate (digital) tools.
| The student collects data through surveys according to the market research. |
| The student uses most appropriate digital tools for recording, visualising and presenting data and information. |
The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
| The student adapts the message/survey to his target group. |
The associate shows initiative and works in a constructive manner when working in team. The associate communicates efficiently and with consideration for diversity.
| The student cooperates constructively with classmates and/or contacts from the professional field |
| The student motivates respondents to participate in the market survey |
The associate assumes responsibility for the planning and organisation of his/her work.
| The student monitors the execution of the project according to the planning |
| The student deals confidentially and responsibly with obtained information |
The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student translates marketing goals into concrete marketing actions related to market research (4Ps). |
The associate is able to access a specific target group, both orally and in writing, using the appropriate Dutch terminology.
| The student uses Dutch in a professional and effective way to communicate effectively with the target group, both orally and in writing. |
The associate verifies data for validity and reliability, converts them into information and is able to interpret them.
| The student checks data for quality in terms of validity and reliability. |
| The student processes data into information. |
| The student interprets the information obtained. |
The associate selects, adapts and develops appropriate visual content.
| The student uses appropriate visual content in the output of the marketing project. |
Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Project assignment | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Project assignment | 100,00 | |