Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
This is a single course unit.
Study load:
3 credits
Teaching staff: Baccarne Jan, Van Hasselt Charlotte
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Learning outcomes (list)
The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student will outline the structure of a basic marketing plan based on a SMART objective.
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| The student gives, based on a chosen strategy, the (new) marketing mix shape
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| The student will prepare a concrete TODO list, derived from the marketing mix, with a cost statement (financial justification).
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| The student will explain the concept of retail marketing in their own words
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| The student explains the difference between B2B and B2C marketing
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| The student explains the concept of social-profit marketing in their own words
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The associate verifies data for validity and reliability, converts them into information and is able to interpret them.
| The student will assist in conducting an internal analysis using theoretical marketing models.
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| The student draws up a SWOT analysis on the basis of the necessary analyses in advance, and this in relation to a SMART objective.
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| The student will assist in conducting an external analysis using relevant theoretical marketing models.
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| The student will outline the structure of the marketing planning process based on a SMART objective.
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Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Skills assessment permanently during class weeks (Permanent evaluation) | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Skills assessment during the examination series | 100,00 | |