Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
This is a single course unit.
Study load:
4 credits
Teaching staff: Bollaerts Bart, Wens Wilfried
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 104,00 hours
Learning outcomes (list)
The associate verifies data for validity and reliability, converts them into information and is able to interpret them.
| The student will introduce the elements of a research design
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| The student will describe how market research is conducted
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| The student will explain the concepts of reliability and validity
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| The student will describe how a sample is constructed
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| The student checks entered data for validity and quality, among other things.
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| The student performs basic analysis on obtained data.
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| The student describes the difference between quantitative and qualitative research
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| The student describes the different types of questions in a questionnaire.
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| The student explains how to collect data to conduct a market survey.
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| De student legt de verschillende stappen in het opstellen van een vragenlijst uit.
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Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Knowledge and comprehension test during the examination series | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 100,00 | |