Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
This is a single course unit.
Study load:
3 credits
Teaching staff: Janssens Carlos
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Learning outcomes (list)
The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student will describe the organizational context of the workplace
|
| The student describes the importance of break-even
|
| The student will describe the importance of a budget proces |
| The student will describe the individual and group processes that may occur in an organization
|
| The student will explain the various roles and dimensions of corporate culture
|
| The student will explain the principles of leadership and entrepreneurship
|
| The student defines the appropriate use of top-down and bottom-up communication
|
| The student will describe the organization's organizational charts, procedures, processes, and systems
|
| The student will explain how marketing is used as a governance or management process
|
Study material (list)
RecommendedEducational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Knowledge and comprehension test during the examination series | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 100,00 | |