Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
This is a single course unit.
Study load:
3 credits
Teaching staff: Mollen Jens, Mols Nadia
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Learning outcomes (list)
The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
| In a simulated situation, the student deals constructively with the difficulties and negative feelings that may accompany cross-cultural encounters.
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The associate verifies data for validity and reliability, converts them into information and is able to interpret them.
| The student enters data into the CRM system
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| The student extracts data from the CRM system and deploys it appropriately
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The associate supports the sales staff.
| The student brings assignments resulting from the sales plan to a successful conclusion.
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| The student recognizes the way sales is organized in a company
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| The student interprets the role of sales in an organization
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| The student identifies the place of sales in an organization
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| The student will describe the collaboration and any pitfalls between the marketing and sales departments
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| The student prepares an offer
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| The student clarifies and follows pricing, delivery and payment terms and conditions
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| The student differentiates between the different steps of the online sales proces.
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| The student defines the sub-divisions of a webshop.
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| The student compares different online payment methods.
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Study material (list)
MandatoryEducational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Knowledge and comprehension test during the examination series | 40,00 | |
| Eerste examenperiode | Skills assessment permanently during class weeks (Permanent evaluation) | 60,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 40,00 | |
| 2nd examination period | Skills assessment during the examination series | 60,00 | |