Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
This is a single course unit.
Study load:
15 credits
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Teaching staff: Boens Annelien, Bouts Patrick, Campo Catherine, Cornil Koen, Hallam Lara, Jacobs Chloë, Janssens Carlos, Janssens Dennis, Mols Nadia, Pairon Leen, Van den Bossche Jeremie, Van den Wyngaert Vicky, Van Hasselt Charlotte
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: not possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 390,00 hours
Learning outcomes (list)
The associate uses the appropriate (software) tools and (online) applications to support the marketing and/or communication activities.
| The student correctly uses appropriate tools and (online) applications to carry out the marketing activities. |
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student applies appropriate marketing techniques in his daily actions in the workplace. |
The associate uses analytics in measuring and interpreting the impact of a message.
| The student uses Google Analytics to measure and interpret the impact of an online advertisement. |
The associate collects and registers data and presents them using the appropriate (digital) tools.
| The student interprets data and information using appropriate (digital) tools. |
The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
| The student deals authentically with objections, resistance and complaints |
| The student uses a problem-solving approach using his/her own creativity and social awareness. |
| The student works target group-oriented, both with internal and external target groups. |
| The student works problem-solving taking into account his social responsibility. |
The associate shows initiative and works in a constructive manner when working in team. The associate communicates efficiently and with consideration for diversity.
| The student maintains contacts and relations in function of the execution of marketing and/or communication projects and actions |
| The student cooperates constructively with team colleagues and managers. |
| The student takes initiative in his daily tasks. |
| The student communicates efficiently and with attention to diversity within the team. |
The associate assumes responsibility for the planning and organisation of his/her work.
| The student plans his/her own work according to certain priorities. |
| The student takes responsibility for his/her tasks. |
| The student carries out his/her daily tasks according to a plan of action. |
| The student works independently within his/her own task description. |
The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student determines in consultation with the supervisor the objectives, target group and channels for the action or project |
| The student actively participates in finding new ideas to achieve the desired result |
| The student supports the organisation with marketing or marketing-related projects, taking into account the marketing strategy |
| By order of a manager, the student supports the organisation of marketing events |
The associate is able to access a specific target group, both orally and in writing, using the appropriate Dutch terminology.
| The student communicates correctly in Dutch, both in writing and orally in the professional context. |
The associate is familiar with the English language and is able to communicate, both orally and in writing, in a professional context.
| The student communicates correctly in English, both orally and in writing, when carrying out marketing activities. |
The associate takes initiative with respect to permanent education and improvement of his/her performance and the functioning of the organisation.
| The student discusses ideas to improve marketing actions. |
| The student has a critical attitude towards himself and the work environment |
| The student identifies own professionalisation needs |
| The student converts feedback received into concrete actions. |
| The student is open to feedback. |
The associate verifies data for validity and reliability, converts them into information and is able to interpret them.
| The student interprets the information resulting from the data. |
The associate selects, adapts and develops appropriate visual content.
| The student develops visual content adapted to the marketing objective. |
The associate supports the sales staff.
| The student informs customers |
| The student supports commercial employees (e.g. putting together a display, collecting flyers, making a PPT,...). |
| The student convinces customers |
| The student presents a 'winning proposal' to the customer |
| The student conducts a telephone sales conversation. |
Educational organisation (list)
Evaluation (list)
Evaluation(s) for both exam chances, not reproducible in re-sit exam
| Moment | Form | % | Remark |
| Eerste examenperiode | Portfolio | 10,00 | |
| Eerste examenperiode | Practical assesment in a professional context | 80,00 | |
| Eerste examenperiode | Reflection assignment during the examination series | 10,00 | |