Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 1
This is a single course unit.
Study load:
3 credits
Teaching staff: De Beukelaer Alici, Janssens Dennis, Pairon Leen, van Varik Mark
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Learning outcomes (list)
The associate uses the appropriate (software) tools and (online) applications to support the marketing and/or communication activities.
| The student will describe the various steps of the graphic process
|
| The student selects the appropriate graphic design application (Adobe) for the task
|
| The student selects the appropriate file type for his/her design.
|
The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
| The student tailors the design to the target group
|
The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student will describe the various steps of the graphic process
|
The associate selects, adapts and develops appropriate visual and audiovisual content and develops simple platforms to disseminate the content.
| The student carries out simple assignments using graphic design programmes (e.g. photoshop and a simple personal design)
|
| The student adapts (converts) a design to the house style
|
The associate selects, adapts and develops appropriate visual content.
| The student carries out simple assignments using graphic design programmes (e.g. photoshop and a simple personal design)
|
| The student adapts (converts) a design to the house style
|
Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Skills assessment permanently during class weeks (Permanent evaluation) | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Skills assessment during the examination series | 100,00 | |