Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 1
This is a single course unit.
Study load:
7 credits
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Teaching staff: Van den Wyngaert Vicky
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 182,00 hours
Total cost price activities: € 25,00
Learning outcomes (list)
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student maps the communication expressions with 3 actors from the work field using a predetermined checklist.
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| The student analyzes business external factors (characteristics and needs of the target market, number and type of suppliers and customers, competition, market position, market trends, media, social evolutions, legislation, etc.)
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| The student will map the communication expressions found to a business portfolio |
| The student analyzes business internal factors (product, price, promotion, location, personnel, etc.)
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The associate collects and registers data and presents them using the appropriate (digital) tools.
| The student will apply the acquired ICT skills
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| The student will apply the individual presentation techniques acquired
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| The student will produce a written record of a company visit, including interview with employees
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The associate assumes responsibility for the planning and organisation of his/her work.
| The student organizes himself in preparation for the scheduled visits
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The associate is able to access a specific target group, both orally and in writing, using the appropriate Dutch terminology.
| The student handles appropriate verbal behavior in standard situations
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| The student correctly prepares a resume
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The associate takes initiative with respect to permanent education and improvement of his/her performance and the functioning of the organisation.
| The student identifies his/her own values and competencies |
| The student develops a personal development plan
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| The student justifies his choice of jobs and job descriptions that are appropriate for him
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| The student gives and receives feedback on his/her own work and competencies
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| The student reflects on him/herself in a SWOT analysis
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| The student monitors and evaluates the quality of his own work using a predetermined checklist.
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Study material (list)
Mandatory- Author: Gitte Dockx/Tom Goossens
Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Portfolio | 25,00 | |
| Eerste examenperiode | Project assignment | 50,00 | |
| Eerste examenperiode | Reflection assignment permanently during class weeks (Permanent evaluation) | 25,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Portfolio | 25,00 | |
| 2nd examination period | Project assignment | 50,00 | |
| 2nd examination period | Reflection assignment permanently during class weeks (Permanent evaluation) | 25,00 | |