Artesis Plantijn Hogeschool Antwerpen
Business en Recht
ICBM: Advanced English for Marketing37395/3342/2425/1/35
Study guide

ICBM: Advanced English for Marketing

37395/3342/2425/1/35
Academic year 2024-25
Is found in:
  • International programmes Business and Law
    Choice package:
    • ICBM ENGLISH Course
This is a single course unit.
Study load: 3 credits
Teaching staff: Verhuyck Thomas
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

OLR MAR 7.2 - The bachelor BM/MAR can communicate fluently and spontaneously, both in spoken and written English, using professionally appropriate vocabulary in a professional context.
You understand a longer speech and follow meetings and presentations without difficulty.
You implement a very rich vocabulary and jargon in your communication.
You understand job-specific longer texts.
You write profession-specific documents appropriately and in the appropriate language register.
You have oral and written communication skills in a spontaneous manner, both socially and professionally.
You will introduce yourself in a job interview and be able to prepare the accompanying documents (CV and cover letter) in a professional manner.
You take an active and result-oriented part in a meeting or a negotiation with native speakers.

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Collaborative learning12,00 hours
Lectures and / or tutorials8,00 hours
Practicum4,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeProject assignment100,00Paper and/or presentation
Open book
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00Paper and/or presentation
Open book