Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
JAP: Content Marketing31142/3349/2425/1/08
Study guide

JAP: Content Marketing

31142/3349/2425/1/08
Academic year 2024-25
Is found in:
  • International programmes Media, Design and IT
This is a single course unit.
Study load: 4 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van Gils Chris
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.

Short description

In the new media context no longer only the official or professional media groups produce content: good stories, clever files, catchy background stories, gripping interviews…
More and more companies, brands and authorities use editorial content as a communication tool in order to inspire, inform and entertain their customers. And moreover: companies, brands and authorities will be obliged to communicate about their sustainability efforts.
Brands create their own compelling content stories and sustainability narrative and as such become important players in the media field themselves.
In the course of Content Marketing you’ll get to know and learn to practise this new media discipline yourself.

Prerequisites

There are no prerequisites for this course.

Course content

In the new media context no longer only the official or professional media groups produce content: good stories, clever files, catchy background stories, gripping interviews…
More and more companies, brands and authorities use editorial content as a communication tool in order to inspire, inform and entertain their customers. And moreover: companies, brands and authorities will be obliged to communicate about their sustainability efforts.
Brands create their own compelling content stories and sustainability narrative and as such become important players in the media field themselves.
In the course of Content Marketing you’ll get to know and learn to practise this new media discipline yourself.

Evaluation (text)

100% product and process evaluation (group presentations etc.)