Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Expert Class Brand Identity 38239/3349/2425/1/67
Study guide

Expert Class Brand Identity

38239/3349/2425/1/67
Academic year 2024-25
Is found in:
  • International programmes Media, Design and IT
    Programme option:
    • GDM International - Brand Design
    Choice package:
    • Subjects of your choice - Brand Design
This is a single course unit.
Study load: 8 credits
Co-ordinator: Van Hecke Bavo
Other teaching staff: Goedemé Lien
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 208,00 hours

Short description

Within the expert class "Brand Identity Design", we finalise our knowledge and introduce you to various ways of creating a complete brand. We look beyond just the visual aspect. What lives in the heart and mind of a brand? How do you develop a workable system that can house an entire brand family? How do you design a house style or visual identity that keeps up with the times while remaining coherent? And how do we put all this into clear guidelines? The essential expert class for the real brand designer.

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

You can communicate fluently with specialists in the field in the right jargon.
You understand how the content building blocks of a brand determine the identity and thus the strategy.
You visualise various strategically relevant concepts for brand identities.
You visualise various strategically relevant concepts for brand architecture.
You clearly document the guidelines of a self-created brand design.
You clearly present a self-created brand design.

Course content

The following topics will be covered:

  • Brand strategy
  • Mental & visual brand identity
  • Brand design
  • Brand architecture
  • Brand books & platforms
  • Flexible visual systems
  • Custom corporate typography
  • Sound Design

Study material (text): Mandatory

  • Online learning material on Digitap
  • Study guide
  • LinkedIn Learning
  • Adobe Creative software
  • For this class, keep in mind additional costs for:
    • book: Boer, R (2022). Brand Design. Pearson. (English version - ISBN9789043037259)

Educational organisation (list)

Learning Activities
Practicum36,00 hours
Work time outside of contact hours172,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeKnowledge and comprehension test during the examination series50,00digital
Eerste examenperiodeSkills assessment during the examination series50,00presentation
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series50,00
2nd examination periodSkills assessment during the examination series50,00

Evaluation (text)

The total duration of the exam for the knowledge and comprehension test(s) consists of the time provided for this test plus ¼ additional time - with a maximum of 30 minutes - for all students. The additional time because of an individual adjustment is therefore included.This inclusive measure also applies to the skills assessment taking place in combination with the knowledge and comprehension test.

If the student does not pass this course as a whole during the first examination period, the grade of the partial exam for which the student obtained at least 10 out of 20 will be
transferred to the second examination period, meaning that this partial exam cannot be retaken. Partial exams for which the student obtained less than 10 out of 20 in the first
examination period, will be retaken in the second examination period.

The conditions for a catch-up (partial) exam during and outside the examination series are to be found in the Education and Examination Regulations. In addition, the following
also applies outside the examination series:

  • Not every evaluation activity can be redone for organizational or didactic reasons.