Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Expert Class Brand Experience38182/3349/2425/1/69
Study guide

Expert Class Brand Experience

38182/3349/2425/1/69
Academic year 2024-25
Is found in:
  • International programmes Media, Design and IT
    Programme option:
    • GDM International - Brand Design
    Choice package:
    • Subjects of your choice - Brand Design
This is a single course unit.
Study load: 8 credits
Co-ordinator: Van Hecke Bavo
Other teaching staff: Draulans Frederik, Druyts Stijn
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 208,00 hours

Short description

Within Expertclass 'Brand Experience Design', we focus on the 3-dimensional experiences that are part of brands and branding. Through various lectures, case studies, guest speakers/brand innovators and site-visits, we delve deeper into what is happening today in the field of Retail (brand) design, event design, workplace design, trade fair stands, exhibitions. We also pay attention to how brands operate in the Metaverse and we look at what this Digital 3D space can mean for brands in the future.

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

You can communicate fluently with specialists in the field in the right jargon.
You are familiar with the approach of progressive agencies and brands in the field of Brand Experience.
You conduct relevant research on ground-breaking work in the field of Brand Experience Design.
You explore the boundaries of how a brand can deal with the spatial aspect.
You can translate a 2D identity into a spatial 3D experience according to client expectations.
You can visually design a spatial 3D experience at a professional level.

Course content

The following topics will be covered:

  • Retail (brand) design
  • Event design
  • Workplace design
  • Tradeshows
  • Exhibition design
  • De Metaverse

Study material (text): Mandatory

  • Online learning material on Digitap
  • Study guide
  • LinkedIn Learning
  • Adobe Creative software

Educational organisation (list)

Learning Activities
Practicum36,00 hours
Work time outside of contact hours172,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeKnowledge and comprehension test during the examination series50,00digital
Eerste examenperiodeSkills assessment permanently during class weeks (Permanent evaluation)50,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series50,00
2nd examination periodSkills assessment during the examination series50,00

Evaluation (text)

The total duration of the exam for the knowledge and comprehension test(s) consists of the time provided for this test plus ¼ additional time - with a maximum of 30 minutes - for all students. The additional time because of an individual adjustment is therefore included.This inclusive measure also applies to the skills assessment taking place in combination with the knowledge and comprehension test.

If the student does not pass this course as a whole during the first examination period, the grade of the partial exam for which the student obtained at least 10 out of 20 will be
transferred to the second examination period, meaning that this partial exam cannot be retaken. Partial exams for which the student obtained less than 10 out of 20 in the first
examination period, will be retaken in the second examination period.

The conditions for a catch-up (partial) exam during and outside the examination series are to be found in the Education and Examination Regulations. In addition, the following also applies outside the examination series:

  • Not every evaluation activity can be redone for organizational or didactic reasons.