Artesis Plantijn Hogeschool Antwerpen
Business en Recht
French for Marketing35295/3368/2425/1/39
Study guide

French for Marketing

35295/3368/2425/1/39
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Lycops Valérie
Languages: French
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for French AND previously registered for Communication in French.

Learning outcomes (list)

OLR MAR 7.3 - The bachelor BM/MAR can communicate fluently and spontaneously in spoken and written French, using the professionally appropriate vocabulary in a professional context.
You manage verbally with relative ease in everyday professional situations.
You will give a prepared presentation on a familiar topic within your own field.
You will make an intermediate level business telephone call.
You understand documents, articles, reports and emails from your field and/or current events.
You express yourself spontaneously and correctly in French in most formal situations and use appropriate business terminology.
You produce a coherent text or write a clear report on topics that are familiar.
You apply the grammar covered at an intermediate level.
You summarise relevant information from sector-specific documents.

Study material (list)

Mandatory
Mandatory
  • Author: Guédon P. e.a.
Mandatory
  • Author: I. Werbrouck

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeKnowledge and comprehension test during the examination series70,00Open en/of gesloten vragen
Gesloten boek
Eerste examenperiodeSkills assessment permanently during class weeks (Permanent evaluation)10,00Open en/of gesloten vragenGesloten boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series80,00Open en/of gesloten vragen
Gesloten boek
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Eerste examenperiodeSkills assessment permanently during class weeks (Permanent evaluation)20,00Werkstuk en/of presentatie
Gesloten boek