Artesis Plantijn Hogeschool Antwerpen
Business en Recht
English for Marketing35296/3368/2425/1/73
Study guide

English for Marketing

35296/3368/2425/1/73
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: De Grave Jennifer
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for English AND previously registered for Communication in English.

Learning outcomes (list)

OLR MAR 7.2 - The bachelor BM/MAR can communicate fluently and spontaneously, both in spoken and written English, using professionally appropriate vocabulary in a professional context.
You manage verbally with relative ease in everyday professional situations.
You participate in a discussion or meeting within a familiar business context and help keep the conversation going.
You will give a well-prepared presentation on industry-related topics and know how to build an appropriate clearly understandable structure into this.
You have oral and written communication skills, both social and professional.
You produce a coherent text or write a clear report on sector-related topics that are familiar.
You correctly apply the grammar covered (reports, linking words, relative clauses, etc.).

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Collaborative learning12,00 hours
Lectures and / or tutorials8,00 hours
Practicum4,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeKnowledge and comprehension test during the examination series60,00Open en/of gesloten vragenGesloten boek
Eerste examenperiodeSkills assessment permanently during class weeks (Permanent evaluation)20,00Werkstuk en/of presentatieOpen boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series60,00Open en/of gesloten vragenGesloten boek
2nd examination periodSkills assessment permanently during class weeks (Permanent evaluation)20,00Werkstuk en/of presentatieOpen boek
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Eerste examenperiodeProject assignment20,00Werkstuk en/of presentatie
Open boek