Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Marketing Communication 235297/3368/2425/1/10
Study guide

Marketing Communication 2

35297/3368/2425/1/10
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Orlent Indra
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for Marketing communication.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You compare different marketing communication tools both for internal and external stakeholders.
You name the different steps of a communication plan.
You will illustrate the basic principles of integrated communication.
You will apply the various marketing communications budgeting methods.
You will apply the basic principles of integrated communication to a fictional case.
You will conduct an analysis as the basis for formulating a communication plan.
You will describe the various steps and content of a creative brief.

Study material (list)

Mandatory
Mandatory€ 68,95
  • Author: DE PELSMAEKER EN GEUENS

Educational organisation (list)

Learning Activities
Collaborative learning12,00 hours
Lectures and / or tutorials12,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeKnowledge and comprehension test during the examination series60,00Open en/of gesloten vragen
Gesloten boek
Eerste examenperiodeSkills assessment during the examination series40,00Casus
Gesloten boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series60,00Open en/of gesloten vragen
Gesloten boek
2nd examination periodSkills assessment during the examination series40,00Casus
Gesloten boek