Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Digital marketing skills35299/3368/2425/1/78
Study guide

Digital marketing skills

35299/3368/2425/1/78
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Vanderfaeillie Karl
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for Digital Marketing.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You understand the output of digital analytics tools (google analytics, insights...).
You will compare different tools and channels for applications of the direct marketing, email marketing and social media marketing mix.
You locate the most common graphics programs.
You'll explore the connection between website, social media and email marketing.
You will develop simple graphic images taking into account basic graphic principles.
You will create a digital analysis report.
You will create a wireframe for a website.
You apply the different phases of the digital customer journey.
You optimize the findability on search engines based on an analysis about the content of a website.
You follow current events regarding digital marketing and can reflect critically on this
You turn an analysis into a digital marketing strategy.
You clarify your strategic choices in an understandable way.
You set up a keyword analysis and based on the analysis, you formulate useful advice.

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials6,00 hours
Practicum18,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodePortfolio60,00Projectopdracht en/of presentatieOpen boek
Eerste examenperiodeSkills assessment during the examination series40,00Open en/of gesloten vragenGesloten boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodPortfolio60,00Projectopdracht en/of presentatieOpen boek
2nd examination periodSkills assessment during the examination series40,00Open en/of gesloten vragenGesloten boek