Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Advanced French for Marketing35300/3368/2425/1/15
Study guide

Advanced French for Marketing

35300/3368/2425/1/15
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Leenkneght Inge
Other teaching staff: Tyshchenko Ulyana
Languages: French
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2025 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Total cost price activities: € 440,00

Prerequisites

previously registered for French for Marketing OR to be taken together with French for Marketing.

Learning outcomes (list)

OLR MAR 7.3 - The bachelor BM/MAR can communicate fluently and spontaneously in spoken and written French, using the professionally appropriate vocabulary in a professional context.
You participate in a discussion or meeting within a familiar business context and help keep the conversation going.
You address customers fluently and answer questions in a clear manner.
You will give simple well-prepared presentations on industry-related topics and know how to build an appropriate clearly understandable structure in them.
You write a grammatically correct business email advising, informing customers.
You understand documents, articles, reports and mails from your field and/or current affairs at an ERK level B1+.
You express yourself spontaneously and correctly in French in most formal situations using appropriate business terminology.
You apply the grammar covered in more complex contexts at an intermediate level.
You produce a coherent text or write a clear report on sectoral topics.
DLR BM 7.0 - The bachelor BM communicates professionally, both verbally and in writing, in the instruction language of the teaching program as well as in at least two other common business languages.
You understand documents, articles, reports and mails from your field and/or current affairs at an ERK level B1+.

Study material (list)

Mandatory
Mandatory
  • Author: Guédon P. e.a.
Mandatory
  • Author: I. Werbrouck

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeKnowledge and comprehension test during the examination series60,00Open en/of gesloten vragenGesloten boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series60,00Open en/of gesloten vragenGesloten boek
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Eerste examenperiodeSkills assessment permanently during class weeks (Permanent evaluation)40,00