Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Advanced English for Marketing35301/3368/2425/1/49
Study guide

Advanced English for Marketing

35301/3368/2425/1/49
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Verhuyck Thomas
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2025 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for English for Marketing OR to be taken together with English for Marketing.

Learning outcomes (list)

OLR MAR 7.2 - The bachelor BM/MAR can communicate fluently and spontaneously, both in spoken and written English, using professionally appropriate vocabulary in a professional context.
You understand a longer speech and follow meetings and presentations without difficulty.
You implement a very rich vocabulary and jargon in your communication.
You understand job-specific longer texts.
You take an active and result-oriented part in a meeting or a negotiation with native speakers.
You write profession-specific documents appropriately and in the appropriate language register.
You have oral and written communication skills in a spontaneous manner, both socially and professionally.
You will introduce yourself in a job interview and be able to prepare the accompanying documents (CV and cover letter) in a professional manner.

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Collaborative learning12,00 hours
Lectures and / or tutorials8,00 hours
Practicum4,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeSkills assessment permanently during class weeks (Permanent evaluation)100,00Opdrachten, mondelinge vaardigheden, schriftelijke vaardigheden (zowel in groep als individueel)
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series100,00Schriftelijke opdracht met mondelinge toelichting