Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Market Research35302/3368/2425/1/83
Study guide

Market Research

35302/3368/2425/1/83
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 4 credits
Teaching staff: Picard Frederik
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2025 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 104,00 hours

Prerequisites

previously registered for Research fundamentals OR to be taken together with Research fundamentals.

Learning outcomes (list)

OLR MAR 6.2 - The bachelor BM/MAR shows a critical and inquisitive attitude, fully grasps the meaning behind the data and can report these findings in order to formulate clear and usable advice.
You will describe various marketing-related research methods and techniques.
You will describe different types of experiments in market research.
You provide an overview of what tools you can use to collect and process marketing-related data.
You illustrate the use of scales in attitudinal measurements.
You will make the common basic calculation to underpin quantitative and qualitative market research.
You formulate valid recommendations based on market research.
You'll describe the various precautions you need to take to organize market research GDPR-proof.
You examine the relationship between two or more variables.
You adapt your analyses to the measurement level of the variables in your data set.
You will describe the advantages of mixed method research over single instrument research.
You will translate key findings from your research so that you can integrate them into existing marketing models. 
You know how to value the quality of research from competing organizations.

Study material (list)

Mandatory
Mandatory€ 39,40
  • Author: De Laet, Picard, Toye

Educational organisation (list)

Learning Activities
Lectures and / or tutorials18,00 hours
Practicum18,00 hours
Work time outside of contact hours68,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeKnowledge and comprehension test during the examination series30,00Open en/of gesloten vragen
Gesloten boek
Eerste examenperiodeSkills assessment during the examination series70,00Casus
Gesloten boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series30,00Open en/of gesloten vragen
Gesloten boek
2nd examination periodSkills assessment during the examination series70,00Casus
Gesloten boek