Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Project Fast Moving Consumer Goods36854/3368/2425/1/83
Study guide

Project Fast Moving Consumer Goods

36854/3368/2425/1/83
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van de Velde Lorens
Other teaching staff: De Grave Jennifer, Gillis Katleen, Verpoort Roxanne
Languages: Dutch, English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2025 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

to be taken together with Excel AND previously registered for Marketing fundamentals AND previously registered for Communication in English.

Short description

You make an extensive market study of a FMCG by conducting a thorough distribution- and consumer research. This market will no longer have any secrets for you!

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You conduct a distribution analysis.
You formulate a conclusion based on a critical evaluation about the distribution analysis.
You will conduct a consumer analysis.
You formulate a conclusion starting from a critical evaluation on the consumer analysis.
You analyze data from a positioning ring map and critically evaluate
OLR MAR 5.1 - The bachelor BM/MAR strives for a higher digital literacy and stays on top of digital trends.
You analyze obtained results in a spreadsheet in a critical manner.
You will use a word processing program efficiently and effectively.
You will apply common operations in spreadsheets to provide solutions to business-oriented cases.
You create tables and graphs in a spreadsheet.
OLR MAR 6.2 - The bachelor BM/MAR shows a critical and inquisitive attitude, fully grasps the meaning behind the data and can report these findings in order to formulate clear and usable advice.
You consult quality and relevant sources and research findings on profession-related topics.
OLR MAR 7.1 - The bachelor BM/MAR can communicate clearly and professionally, in spoken and written Dutch, using jargon particular to the trade.
You will conduct a businesslike, structured presentation with a creative powerpoint
OLR MAR 7.2 - The bachelor BM/MAR can communicate fluently and spontaneously, both in spoken and written English, using professionally appropriate vocabulary in a professional context.
You write profession-specific documents appropriately and in the appropriate language register.
You will make a professional, engaging presentation.
OLR MAR 8.0 - The bachelor BM/MAR constructively collaborates as a member of a multi-disciplinary and incultural project team and takes responsibility in various tasks and roles in a company or organisation.
You will work together in an effective and respectful manner in a multicultural team to achieve a common goal.

Course content

In group you will make a study of a FMCG by analysing market shares, prices, positioning, brand knowledge,  This will be done by conducting an extensive distribution research and a consumer survey.

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Collaborative learning28,00 hours
Lectures and / or tutorials14,00 hours
Practicum6,00 hours
Work time outside of contact hours108,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeProject assignment60,00Werkstuk en/of presentatie
Open boek
Eerste examenperiodeProject assignment25,00Werkstuk en/of presentatie
Gesloten boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment60,00Werkstuk en/of presentatieOpen boek
2nd examination periodProject assignment25,00werkstuk en/of presentatie
Gesloten boek
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Eerste examenperiodeSkills assessment permanently during class weeks (Permanent evaluation)15,00GedragsobservatieOpen boek