Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Web development35775/3368/2425/1/63
Study guide

Web development

35775/3368/2425/1/63
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 2
    Choice option within specialisation:
    • Graphic Design within Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Minnebo Johan
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You will apply the principles of good web design, typography, composition and a user-friendly user interface.
You make a needs analysis for a website, based on benhmarking.
You develop a logical and user-friendly website for different visitor profiles.
You select suitable inbound and outbound marketing tools (SEM, Display, Social Ads, Video Ads, ...) to get visitors to your website.
OLR MAR 5.2 - The bachelor BM/MAR makes efficient and effective use of current professional marketing-, communication- and graphic design software to support stakeholders.
You determine the right promise, appearance and tone (of voice) to position a start-up or SME online in an existing market.
OLR MAR 7.1 - The bachelor BM/MAR can communicate clearly and professionally, in spoken and written Dutch, using jargon particular to the trade.
You maintain a smooth and accurate writing style for online content.

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials6,00 hours
Practicum18,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodePortfolio100,00Werkstuk en/of presentatie
Open boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodPortfolio100,00Werkstuk en/of presentatie
Open boek