Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Video Development35308/3368/2425/1/93
Study guide

Video Development

35308/3368/2425/1/93
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 2
    Choice option within specialisation:
    • Graphic Design within Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Minnebo Johan
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2025 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

to be taken together with Web development OR previously registered for Web development.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You identify a simple message for a target group based on your objectives
You will develop a conceptual synopsis to get your message across .
OLR MAR 5.2 - The bachelor BM/MAR makes efficient and effective use of current professional marketing-, communication- and graphic design software to support stakeholders.
You plan a video production from synopsis to finished product
You can make professional images and audio fragments yourself with recording equipment .
You edit a story with different types of images and audio in Adobe Premiere Pro .

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials6,00 hours
Practicum18,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodePortfolio100,00Werkstuk en/of presentatie
Open boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodPortfolio100,00Werkstuk en/of presentatie
Open boek