Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Creative Thinking35309/3368/2425/1/30
Study guide

Creative Thinking

35309/3368/2425/1/30
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 2
    Choice option within specialisation:
    • Creative communication skills within Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Verhuyck Thomas
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You will set strategic marketing communications goals as the basis of the creative process.
You'll explain the basics of a creative brief.
You describe the different phases of the creativity process.
You know how to do a brainstorming session.
You develop a creative concept starting from a brainstorm.
You critically evaluate and analyze information and ideas.
You test your creative idea against the set strategic marketing and communication goals.
You know what tools you can use and deploy during the process of design thinking.
You apply the different phases in the process of design thinking.
You come up with innovative and creative solutions during the process of design thinking.

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials6,00 hours
Practicum18,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodePortfolio100,00Werkstuk en/of presentatie
Open boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodPortfolio80,00Portfolio op voorhand in te dienen
2nd examination periodPortfolio20,00Mondeling examen (na indienen van het portfolio)