Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Creative writing35758/3368/2425/1/67
Study guide

Creative writing

35758/3368/2425/1/67
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 2
    Choice option within specialisation:
    • Creative communication skills within Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Verhuyck Thomas
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2025 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

to be taken together with Creative Thinking OR previously registered for Creative Thinking.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You are able to draw up a creative briefing, translation of the strategic marketing and communication objectives, for the concrete elaboration by colleagues or an external agency.
You apply the principles of storytelling.
You work out a creative concept to perfection.
You will write recruiting and informative texts tailored to different communication channels and specific target groups.
You write fluent, error-free, well-structured Dutch-language texts in which the content, structure, volume and tone of the final product are appropriate to the medium and the target audience.
You will draft different types of commercial messages.
OLR MAR 7.1 - The bachelor BM/MAR can communicate clearly and professionally, in spoken and written Dutch, using jargon particular to the trade.
You employ a clear and easy-to-read writing style.

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials6,00 hours
Practicum18,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeSkills assessment permanently during class weeks (Permanent evaluation)100,00Opdrachten op basis van de briefing tijdens de contacturen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series80,00Schriftelijke opdracht (op voorhand in te dienen)
2nd examination periodSkills assessment during the examination series20,00Mondeling examen