Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Marketing trends36484/3368/2425/1/16
Study guide

Marketing trends

36484/3368/2425/1/16
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 3
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Tiebos Ruud, Vanormelingen Christine
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

being enrolled for at least 60 ects credits in programme part (year) 1 AND previously registered for Strategic Marketing.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You describe corporate social responsibility within the marketing context.
You will describe the major trends and influences in the (inter)national marketing landscape.
You will explain the ways in which marketing has come to play an important role in nonprofit and social profit organizations
You compare "traditional marketing" and "new marketing" from profession-specific situations.
OLR MAR 5.2 - The bachelor BM/MAR makes efficient and effective use of current professional marketing-, communication- and graphic design software to support stakeholders.
You consider how a digital tool can optimize a business process.
You will design a proposal based on analyzed data on how computing technologies can be used to optimize company-specific processes and problems.
You are able to make concrete recommendations, using various new marketing trends, for a company that is struggling with a marketing problem

Study material (list)

Mandatory
  • Author: lector

Educational organisation (list)

Learning Activities
Practicum24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeSkills assessment during the examination series100,00Casus
Gesloten boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series100,00Casus
Gesloten boek