Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Business project market research36488/3368/2425/1/55
Study guide

Business project market research

36488/3368/2425/1/55
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 3
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 7 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Picard Frederik
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 182,00 hours

Prerequisites

having finished at least 60 ects credits in programme part (year) 1 AND having passed, or having a deliberated/tolerated mark for Market Research.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You will formulate recommendations based on a prepared SWOT analysis for a client.
OLR MAR 5.1 - The bachelor BM/MAR strives for a higher digital literacy and stays on top of digital trends.
You integrate job-specific ICT applications for a variety of job-specific situations.
OLR MAR 6.2 - The bachelor BM/MAR shows a critical and inquisitive attitude, fully grasps the meaning behind the data and can report these findings in order to formulate clear and usable advice.
You indicate through a problem statement the design and relevance of your research.
You will prepare a research plan linking the research design and method to your problem statement and research question.
Starting from the research question, you will draft questions to collect the desired data.
You research and interpret data to qualitatively and/or quantitatively inform a marketing plan, prepare, improve or monitor marketing decisions.
You will analyze the external marketing environment of a specific company.
You implement visualized results in the results framework.
OLR MAR 7.2 - The bachelor BM/MAR can communicate fluently and spontaneously, both in spoken and written English, using professionally appropriate vocabulary in a professional context.
You write profession-specific documents/report in an appropriate manner and in the appropriate language register. 
You will create a professional, visually and commercially appealing presentation.
OLR MAR 7.3 - The bachelor BM/MAR can communicate fluently and spontaneously in spoken and written French, using the professionally appropriate vocabulary in a professional context.
You have oral and/or written communication skills in a spontaneous and professional manner.
OLR MAR 8.0 - The bachelor BM/MAR constructively collaborates as a member of a multi-disciplinary and incultural project team and takes responsibility in various tasks and roles in a company or organisation.
You will give direction to the process together with the (interdisciplinary and multicultural) team by establishing collective working agreements and deadlines and adjust this if necessary.

Study material (list)

Mandatory€ 39,40
  • Author: De Laet, Picard, Toye

Educational organisation (list)

Learning Activities
Collaborative learning38,00 hours
Lectures and / or tutorials4,00 hours
Practicum6,00 hours
Work time outside of contact hours134,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeProject assignment75,00Paper en presentatie Gesloten boek
Eerste examenperiodeSkills assessment permanently during class weeks (Permanent evaluation)25,00Gedragsobservatie
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment75,00Paper en presentatie Gesloten boek
2nd examination periodSkills assessment during the examination series25,00Gedragsobservatie