Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Innovation business challenge_MAR36493/3368/2425/1/31
Study guide

Innovation business challenge_MAR

36493/3368/2425/1/31
Academic year 2024-25
Is found in:
  • Bachelor of Business Management, programme stage 3
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Brasseur Valentijn, Tyshchenko Ulyana, Vael Karolien, Van de Velde Lorens, Verkerk Caroline
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2025 ()
Re-sit exam: not possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Total cost price activities: € 50,00

Prerequisites

having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 54 ects credits in programme part (year) 2.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You will develop through interdisciplinary collaboration an innovative business idea in response to a complex and real business problem.
You will demonstrate how the integration of different disciplines has led to a deeper understanding of the business problem and a more viable business idea.
OLR MAR 2.0 - The bachelor BM/MAR recognises opportunities, sets operational goals and proactively participates in reaching the (strategic) goals of a company or organisation.
You will support the business through management reporting, aligned with the client's instructions.
OLR MAR 3.1 - The bachelor BM/MAR possesses an entrepreneurial attitude (taking initiative, assessing risks, developing ideas) and can translate this in independent entrepreneurship.
You will use creative brainstorming to turn ideas into an innovative business idea that creates value for the client.
You will demonstrate how the proposed business idea was created in a structured manner through a chosen tool or methodology.
OLR MAR 4.0 - The bachelor BM/MAR displays a diversity-conscious and coaching attitude towards client- and service oriented operations and independently builds a professional network with (inter)national stakeholders.
You will work with an interdisciplinary team to guide the process by adhering to collective working agreements and deadlines.
OLR MAR 7.1 - The bachelor BM/MAR can communicate clearly and professionally, in spoken and written Dutch, using jargon particular to the trade.
You will conduct professional interviews with business experts and coaches.
You present your business idea with appropriate business terminology and ICT tools.
OLR MAR 8.0 - The bachelor BM/MAR constructively collaborates as a member of a multi-disciplinary and incultural project team and takes responsibility in various tasks and roles in a company or organisation.
You will actively collaborate on the business idea as an independent member of an interdisciplinary team taking into account everyone's expertise.
You will assess interdisciplinary collaboration by providing constructive feedback while respecting everyone's competencies and opportunities for growth.

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Collaborative learning40,00 hours
Work time outside of contact hours38,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeProject assignment100,00Casus en presentatie
Open boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00Casus en presentatie
Open boek