Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Campaign research35084/3370/2425/1/29
Study guide

Campaign research

35084/3370/2425/1/29
Academic year 2024-25
Is found in:
  • Bachelor of Communication, programme stage 3
    Specialisation:
    • Commercial Communication
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van den Bulck Helga (dut,eng)
Other teaching staff: Broos Gisèle (dut,eng), Dreessen Kristel (fre), Gemoets Ann (dut,eng), van Varik Mark (dut,eng)
Languages: Dutch, English, French
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: You have to pass this course unit (will never be deliberated/tolerated).
Total study time: 78,00 hours

Prerequisites

having passed, or having a deliberated/tolerated mark for Communication training French AND having passed, or having a deliberated/tolerated mark for Communication training English AND having passed, or having a deliberated/tolerated mark for WS3 Communication plan (2CC) AND having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 40 ects credits in programme part (year) 2 AND having passed, or having a deliberated/tolerated mark for Advertising AND to be taken together with Campaign strategy AND to be taken together with Campaign execution.

Learning outcomes (list)

You search through an appropriate search strategy and in relevant information sources for information regarding a communication topic or (self) formulated communication problem. You estimate the value of the found information, analyse it critically and present the core in a meaningful way for the purpose of communication advice.
You will conduct a thorough and in-depth desk research in function of a communication campaign.
You formulate communication advice based on critical analysis of complex business information.
You formulate a communication problem autonomously and participate in initiating, planning and carrying out applied research around communicators, channels, messages or receivers, starting from a defined assignment. You report on this to colleagues and lay people.
You will participate in field research in the context of a communication issue related to a campaign and report on this to colleagues and lay people.
You write fluent, targeted texts in several foreign languages.
You will write professional reports/texts in almost flawless French and English.
You communicate and present fluently, target-group-oriented and professionally adequate in several foreign languages, while avoiding typical mistakes made by Dutch speakers.
You express yourself fluently and (almost) flawlessly in a professional situation, context or environment that is not spoken in another language.
You understand and use both written and audiovisual sources in languages other than Dutch.
You will incorporate the content of a foreign-language conversation or exposition into your own article, report, or account.

Study material (list)

Course: Campagne Onderzoek, FransMandatory
  • Author: Kristel Dreessen
Diverse media sourcesMandatory
Handboek: Vous dites!?Mandatory
  • Author: Desmet,P.,Klein,JR.,Lamiroy,B.
Online Learning material on DigitapMandatory
Study guideMandatory

Educational organisation (list)

Learning Activities
Collaborative learning64,00 hours
Work time outside of contact hours14,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)33,00Frans: zie studiewijzer op Digitap
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)33,00Engels: zie studiewijzer op Digitap - Puntenverdeling en deadlines voor mondelinge en schriftelijke taken worden bekendgemaakt via Digitap.
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)34,00Reclame onderzoek: Paper opdracht zie instructies Digitap campagne 1 reclame
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series34,00Reclame onderzoek: paper
2nd examination periodSkills assessment during the examination series7,00Frans: schriftelijk examen, zie studiewijzer op Digitap
2nd examination periodSkills assessment during the examination series33,00Engels: zie studiewijzer op Digitap - Tijdens het examenmoment worden voor alle mondelinge en schriftelijke taken vervangende opdrachten voorzien. Instructies en puntenverdeling zie Digitap.
2nd examination periodSkills assessment during the examination series26,00Frans: mondeling examen, zie studiewijzer op Digitap