Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Media planning16937/3370/2425/1/48
Study guide

Media planning

16937/3370/2425/1/48
Academic year 2024-25
Is found in:
  • Bachelor of Communication
In other study programme:
  • Bachelor of Communication as Media planning
This is a single course unit.
Study load: 3 credits
Teaching staff: Orlent Indra
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for Commercial communication AND previously registered for Public Relations AND previously registered for Explore the communication field of activity _A AND previously registered for Research techniques _A AND previously registered for Media studies.

Learning outcomes (list)

You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You'll establish an online and offline media plan based on a media selection strategy and taking into account the budget and media buying process.
You'll describe the advantages and disadvantages of different media types.
You'll use CIM figures on the reach of media types.

Study material (list)

CM statistics and media rates. Mediaspecs databaseMandatory
CourseMandatory
Media onder de loep, analyse van de Belgische massamediaMandatory
  • Author: Katheline De Lembre
Presentation powerpointMandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series55,00
1st examination periodSkills assessment during the examination series45,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series55,00
2nd examination periodSkills assessment during the examination series45,00