Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Public Relations and Reputation Management16942/3370/2425/1/24
Study guide

Public Relations and Reputation Management

16942/3370/2425/1/24
Academic year 2024-25
Is found in:
  • Bachelor of Applied Psychology, programme stage 2
    Choice package:
    • Keuzepakket 3-jarig programma, 2de jaar (DAG en AVOND)
    • Keuzepakket 3-jarig programma, 3de jaar (DAG en AVOND)
    • Keuzepakket 4-jarig programma (DAG en AVOND)
    • Keuzepakket DAG/AVOND uitdovend 3TP
  • Bachelor of Communication
In other study programme:
  • Bachelor of Communication as PR and reputation management
This is a single course unit.
Study load: 3 credits
Teaching staff: Van der Kraan Harold
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for Commercial communication AND previously registered for Public Relations AND previously registered for Explore the communication field of activity _A.

Learning outcomes (list)

You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You'll formulate reputation-building actions when creating a PR campaign plan around a specific issue.
You'll analyze and discuss information and public relations actions/expressions used by a company or organization.
You'll situate and discuss the various components of a PR campaign plan.

Study material (list)

Mandatory
Mandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeKnowledge and comprehension test during the examination series100,00Kennis, inzicht en toepassing van de geziene leerstof wordt getoetst in een schriftelijk examen met open en/of gesloten vragen. De leerstof bestaat uit hoorcolleges, powerpointcursus, lesnota's, zelfstudieteksten en voorbeelden uit de actualiteit.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series100,00Kennis, inzicht en toepassing van de geziene leerstof wordt getoetst in een schriftelijk examen met open en/of gesloten vragen. De leerstof bestaat uit hoorcolleges, powerpointcursus, nota's, zelfstudieteksten en voorbeelden uit de actualiteit.