Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Internal communication16945/3370/2425/1/29
Study guide

Internal communication

16945/3370/2425/1/29
Academic year 2024-25
Is found in:
  • Bachelor of Communication
In other study programme:
  • Bachelor of Communication as Internal communications
This is a single course unit.
Study load: 3 credits
Teaching staff: Hye Dirk
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2025 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for Commercial communication AND previously registered for Public Relations AND previously registered for Explore the communication field of activity _A.

Learning outcomes (list)

You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You can draw up a plan to improve an organisation's internal communication
You'll explain the different tools of the internal communication mix.
You'll use the conceptual framework of internal communication.

Study material (list)

Mandatory
  • Author: Peter Op de Beeck
Mandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeKnowledge and comprehension test during the examination series100,00Kennis, inzicht en toepassing van de geziene leerstof wordt getoetst in een schriftelijk examen met open en/of gesloten vragen. De leerstof bestaat uit hoorcolleges, een powerpointcursus, lesnota's, teksten die de studenten zelf dienen te verwerken en hoofdstukken uit het handboek.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series100,00Kennis, inzicht en toepassing van de geziene leerstof wordt getoetst in een schriftelijk examen met open en/of gesloten vragen. De leerstof bestaat uit hoorcolleges, een powerpointcursus, lesnota's, teksten die de studenten zelf dienen te verwerken en hoofdstukken uit het handboek.