Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Digital skills25224/3370/2425/1/21
Study guide

Digital skills

25224/3370/2425/1/21
Academic year 2024-25
Is found in:
  • Bachelor of Communication, programme stage 3
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Van der Kraan Harold
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

(previously registered for WS2 Current issues in media OR previously registered for WS2 Current issues in media) AND (previously registered for Communication training Dutch OR previously registered for Communication training Dutch) AND (previously registered for Advertising OR previously registered for Public Relations and Reputation Management).

Learning outcomes (list)

You build up and maintain professional internal and external contacts. You use the appropriate language, attitude and manners.
You use digital skills to network with people in the field.
You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You'll create a digitalmedia campaign plan (content plan), based on strategic objectives of a client.
You'll create social media posts taking into account corporate identity and client communication goals.

Study material (list)

Online Learning material on DigitapMandatory
Study guide (available via Digitap)Mandatory

Educational organisation (list)

Learning Activities
Collaborative learning2,00 hours
Lectures and / or tutorials22,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series100,00Digitaal examen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series100,00Digitaal examen