Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Press relations, crisis management and media training13857/3370/2425/1/88
Study guide

Press relations, crisis management and media training

13857/3370/2425/1/88
Academic year 2024-25
Is found in:
  • Bachelor of Communication, programme stage 3
    Specialisation:
    • Public Relations and Information
This is a single course unit.
Study load: 5 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Broos Gisèle (dut,eng), De Decker Benny (dut,fre), Heirbaut Steven (dut,fre), Robijns Iris
Languages: Dutch, English, French
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: You have to pass this course unit (will never be deliberated/tolerated).
Total study time: 130,00 hours

Prerequisites

having passed, or having a deliberated/tolerated mark for Communication training French AND having passed, or having a deliberated/tolerated mark for Communication training Dutch AND having passed, or having a deliberated/tolerated mark for Communication training English AND having passed, or having a deliberated/tolerated mark for Public Relations and Reputation Management AND having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 40 ects credits in programme part (year) 2.

Learning outcomes (list)

You write fluent, correct and well-structured Dutch-language informative and persuasive communication messages in which the angle, content, structure, choice of words and tone match the medium, the message and the target group.
You can write a (crisis) press release in correct Dutch with specific attention to the company image.
You express yourself correctly in Dutch and deal with the Dutch language in a targeted way.
You'll hold a press conference and are fluent in Dutch in response to a crisis situation.
You write fluent, targeted texts in several foreign languages.
You'll write (nearly) error-free communication-related texts in multiple foreign languages (including press release, report and CV).
You communicate and present fluently, target-group-oriented and professionally adequate in several foreign languages, while avoiding typical mistakes made by Dutch speakers.
You'll express yourself fluently and (almost) flawlessly in several foreign languages during a press conference and you answer critical questions in the process.
You understand and use both written and audiovisual sources in languages other than Dutch.
You'll formulate and defend a nuanced position after listening to a presentation or argument by a professional in French or English.

Study material (list)

Online Learning material on DigitapMandatory
Spijker je spelling bijMandatory€ 14,99
  • Author: Liesbet De Vuyst / Danielle De Smet
Study guideMandatory

Educational organisation (list)

Learning Activities
Collaborative learning80,00 hours
Lectures and / or tutorials26,00 hours
Work time outside of contact hours24,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)25,00Facet Nederlands: digitale test (meerkeuzevragen met giscorrectie d.m.v. verhoogde cesuur en open vragen), casussen (mondelinge en schriftelijke opdrachten). Zie Studiewijzer voor details.
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)25,00Facet PRV:De instructies, evaluatie en werkafspraken omtrent deze oefeningen, vind je terug op Digitap. Er is geen schriftelijk examen.
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)25,00Facet Engels: Permanente evaluatie. Voor de opdrachten zie Digitap.
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)25,00Facet Frans: Permanente evaluatie. Voor de opdrachten zie Digitap.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series25,00Facet Nederlands: digitaal examen (meerkeuzevragen met giscorrectie d.m.v. verhoogde cesuur en open vragen), casus (schriftelijke opdracht). Zie Studiewijzer voor details.
2nd examination periodSkills assessment during the examination series25,00Facet Engels - Tijdens het examenmoment worden voor alle mondelinge en schriftelijke taken vervangende opdrachten voorzien. Instructies en puntenverdeling zie Digitap.
2nd examination periodSkills assessment during the examination series25,00Facet PRV:Indien je niet geslaagd bent voor facet PRv, doe je een gelijkaardige oefening opnieuw. De instructies vind je op digitap.
2nd examination periodSkills assessment during the examination series25,00Facet Frans: Een voor te bereiden opdracht en een mondelinge proef. Zie Digitap.