Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
WS4 Communication research13819/3370/2425/1/57
Study guide

WS4 Communication research

13819/3370/2425/1/57
Academic year 2024-25
Is found in:
  • Bachelor of Communication, programme stage 2
    Specialisation:
    • Commercial Communication
This is a single course unit.
Study load: 5 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Van den Bulck Helga, Van Looveren Ilse
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: You have to pass this course unit (will never be deliberated/tolerated).
Total study time: 130,00 hours

Prerequisites

previously registered for Research techniques _A AND previously registered for Economics: topics _A AND previously registered for Commercial communication AND previously registered for Public Relations AND (to be taken together with Advertising OR previously registered for Advertising) AND (to be taken together with Communication research (2CC) OR previously registered for Communication research (2CC)).

Learning outcomes (list)

You formulate a communication problem autonomously and participate in initiating, planning and carrying out applied research around communicators, channels, messages or receivers, starting from a defined assignment. You report on this to colleagues and lay people.
You'll participate in conducting and reporting on competitive analysis based on a combination of desk and field research.
You'll go through the different steps of the research cycle of a simple self-designed communication research.
You analyse research results using Excel and present them visually.
You write fluent, correct and well-structured Dutch-language informative and persuasive communication messages in which the angle, content, structure, choice of words and tone match the medium, the message and the target group.
You write an informative report that meets the basic principles of scientific writing.

Study material (list)

Extra material via DigitapMandatory
ManualMandatory
Powerpoint-presentationsMandatory
Study guideMandatory
Training sheetsMandatory
Wat is onderzoek? Praktijkboek voor methoden en techniekenMandatory
  • Author: Verhoeven, Nel

Educational organisation (list)

Learning Activities
Collaborative learning72,00 hours
Lectures and / or tutorials13,00 hours
Practicum45,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00