Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Brand DesignLab III35143/3376/2425/1/53
Study guide

Brand DesignLab III

35143/3376/2425/1/53
Academic year 2024-25
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Labs year 2 sem 3: BDL, IDL
    • Labs year 2 sem 3: BDL, MDL
    • Labs year 2 sem 3: BDL, PDL
  • Microcredential in de grafische en digitale Media
    Programme option:
    • Brand
    • Brand + Pack
    • Pack
This is a single course unit.
Study load: 9 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Claes Saar
Other teaching staff: Baert Jonas, Draulans Frederik, Druyts Stijn, Van Hecke Bavo
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 234,00 hours

Prerequisites

to be taken together with Brand Essentials AND to be taken together with Brand Concept & Storytelling.

Learning outcomes (list)

Understand
You approach an assignment/briefing as a communication issue in which you inventory the requirements and wishes of the client and end user and define additional questions with regard to a media solution.
Explore
You translate the requirements and wishes of the client and end user according to basic design principles to arrive at an appropriate technical and formal solution.
Materialize
You carry out tests independently, involving all stakeholders and analysing the results to improve the quality of your media solution.
Professionalizing
You reflect on your individual skills in planning and organising a project assignment within this Lab and decide for yourself where your positive and improvement points lie.
to communicate
You clarify your ideas and motivate your design choices to others during feedback and presentation moments.

Educational organisation (list)

Learning Activities
Practicum36,00 hours
Work time outside of contact hours198,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00indien- en/of presentatiemomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00