Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Brand Concept & Storytelling36639/3376/2425/1/89
Study guide

Brand Concept & Storytelling

36639/3376/2425/1/89
Academic year 2024-25
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Labs year 2 sem 3: BDL, IDL
    • Labs year 2 sem 3: BDL, MDL
    • Labs year 2 sem 3: BDL, PDL
  • Microcredential in de grafische en digitale Media
    Programme option:
    • Brand
    • Brand + Pack
    • Pack
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Goedemé Lien
Other teaching staff: Claes Saar
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Explore
You use narrative techniques to build a brand identity.
You adapt your text to the target audience and its matching communication channel.
You enhance the impact of an image by adding text.
You experiment with coming up with concepts for a specific client.
to communicate
You apply your knowledge of the Dutch language grammatically correctly without spelling mistakes. 
You apply strategies to ensure accuracy and quality of all text in your media output and specifications.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials12,00 hours
Practicum12,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodSkills assessment during the examination series20,00
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)80,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series100,00