Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Brand Essentials36636/3376/2425/1/84
Study guide

Brand Essentials

36636/3376/2425/1/84
Academic year 2024-25
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Labs year 2 sem 3: BDL, IDL
    • Labs year 2 sem 3: BDL, MDL
    • Labs year 2 sem 3: BDL, PDL
  • Microcredential in de grafische en digitale Media
    Programme option:
    • Brand
    • Brand + Pack
    • Pack
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Listhaeghe Erwin
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Understand
You define and understand the basic concepts of communication process, forms and means.
You translate current affairs into professional, marketing-related opportunities.
You interpret the characteristics of a client that determine the design and functionalities of a multimedia product specific to the Lab.
You interpret the current marketing mechanisms that determine the design and functionalities of a multimedia product specific to the Lab.
Professionalizing
You understand and explain the marketing mechanisms in current affairs.
to communicate
You know when which communication expressions can be used in connection with an assignment.
You substantiate your choice and/or combination of media expressions in function of a specific assignment.
to cooperate
You assume your responsibilities within the team.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials12,00 hours
Practicum12,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)100,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series100,00