Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Motion DesignLab IV - 2D Motion Graphics 38183/3376/2425/1/11
Study guide

Motion DesignLab IV - 2D Motion Graphics

38183/3376/2425/1/11
Academic year 2024-25
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Labs jaar 2 sem 4: MDL
  • Microcredential in de grafische en digitale Media
    Programme option:
    • 2D
    • 2D + 3D & Video
This is a single course unit.
Study load: 9 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Rubberecht Pieter
Other teaching staff: Backaert Michael, Joosen Isabelle, Peeters Andreas
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2025 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 234,00 hours

Prerequisites

to be taken together with Software 2D Motion Graphics .

Learning outcomes (list)

Understand
You design a unique, clear and recognizable set of icons for a specific target group within a consistent visual style. 
You implement motion design principles and movement qualities of the subject effectively and technically proficiently. 
Explore
You create a striking, dynamic and clear story within the limitations of a square social media animation. 
You create a clear, dynamic and compelling story within the limitations of a vertical social media animation. 
You apply storytelling techniques and visual communication techniques to convey information in explainer videos. 
You create a consistent visual style for figures, objects and decors, taking into account the requirements of the client and end user. 
You produce unique character animations with specific movement qualities within the context of an explainer. 
You consult various design and technical sources about 2D animation techniques. 
You create realistic and convincing character animations based on the movement qualities of people and objects. 
Materialize
You improve the quality of your media solutions based on an iterative design approach.
You create a high-quality audio mix with appropriate music, sound effects and a clear voice-over. 
You create an impactful and commercially applicable explainer video of a high technical level. 
You realize a technically advanced and visually consistent motion design within the limitations of a vertical social media animation. 
You integrate 2D character animations with live video, using techniques such as tracking, rotoscoping and VFX.
You create a technically correct character rig of your own unique characters according to professional standards. 
Professionalizing
You develop an explainer video using a professional workflow. 
to communicate
You take a live audience along the different steps of your design process during a convincing presentation of a project assignment.
You document your design process, intentional choices, feedback and critical reflection. 

Educational organisation (list)

Learning Activities
Practicum72,00 hours
Work time outside of contact hours162,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00indien- en/of presentatiemomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00