Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Public relations/3-440064/3377/2425/1/35
Study guide

Public relations/3-4

40064/3377/2425/1/35
Academic year 2024-25
Is found in:
  • Bachelor of Hotel Management, programme stage 1
This is a single course unit.
Study load: 3 credits
Co-ordinator: Desmet Philippe
Languages: Dutch
Scheduled for: Module 3 + Module 4
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2025 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Analytical thinking / business economics insight
The student discusses the tasks of the PR manager.
Management role / quality assurance
The student formulates policy recommendations to maintain better press relations.
The student formulates policy recommendations to communicate in a crisis situation.
The student formulates policy recommendations for communicating through social media.
The student formulates policy recommendations for the reception of new employees.
The student formulates policy recommendations for the reception of a VIP guest.
Network / international
The student will name the different target groups with whom a PR manager communicates, specifying the appropriate communication channel.
Information processing / ICT
The student will discuss four methods to carry out research with a limited budget.

Study material (list)

Mandatory
  • Author: Philippe Desmet

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours52,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series100,00schriftelijk examen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series100,00schriftelijk examen