Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Content Marketing27056/3380/2425/1/62
Study guide

Content Marketing

27056/3380/2425/1/62
Academic year 2024-25
Is found in:
  • Bachelor of Communication
    Choice package:
    • Keuzepakket 2+3CC
    • Keuzepakket 2+3PRV
    • Keuzepakket 2CC
    • Keuzepakket 2PRV
    • Keuzepakket CC - 360°-/andere bach
    • Keuzepakket PRV - 360°/ andere bach
  • Bachelor of Journalism, programme stage 3
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van Gils Chris (eng)
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

(previously registered for Editorial course 2: text short form AND previously registered for Toolkit Dutch 2) OR ((previously registered for WS1 Creative design (2CC) OR previously registered for WS1 Creative design (2PRV)) AND (previously registered for Communication training Dutch OR previously registered for Communication training Dutch) AND (previously registered for Advertising OR previously registered for Public Relations and Reputation Management)).

Learning outcomes (list)

Creating smooth, error-free, well-structured (publishable/usable) Dutch-language journalistic formats (products) in which the content, structure, volume and tone of the end product fit the medium (print/tv/radio/web) and the target group.
You name the principles that are valid within content marketing.
You describe the key players in the content marketing industry.
You correctly apply the techniques of the content marketing industry.

Study material (list)

Mandatory
Online Learning material on DigitapMandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials10,00 hours
Practicum30,00 hours
Work time outside of contact hours38,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeSkills assessment permanently during class weeks (Permanent evaluation)100,00De eindscore wordt verdeeld over product- en procesevaluatie.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series100,00Uitsluitend productevaluatie. De precieze opdracht wordt vastgelegd na de eerste zittijd.